It pays the people already buying
A shopper with their card out takes the ten percent too. The discount did not create that order; it shrank it, and no conversion-rate chart will ever show you that.
Earn your discount
Stop giving discounts away. 🤝 Trade them.
A follow. A sign-up. A review. A second item in the basket. Twenty things a shopper can do for your store, each worth a number you choose.
The problem with a flat coupon
You pay everyone the same, including the buyers
It teaches the store to wait
Once a shopper has had a code, they look for one every visit — and if it does not appear, they leave to search for it. You trained your own traffic to treat list price as a suggestion.
You bought nothing with it
At the end of the month you know what the discounts cost. You have no idea what they bought, because they were not buying anything.
None of this means discounting is wrong. It means an unconditional discount is a bad trade, and the fix is to ask for something back.
In the widget
What a shopper actually sees
Each card says what it is worth in money, not points, and the reward comes straight off the price they are negotiating.
Follow us on Instagram
+US$21.00 offFollow us and I'll give you 3% off, I am trusting you here.
Done
Granted on trust
Join our WhatsApp channel
+US$7.00 offOpen the link first, then tap “I did it”.
Join I did it
Granted on trust
Get our texts
+US$35.00 off+91 98765 43210 Sign up
Granted on trust
Take two
10% off the last one1 more to go
Add it for me
Verified by checkout
Pair it with…
Companion itemAdd the item you name and the reward comes off the price.
Add it for me
Verified by checkout
Shipping's on us
Free shippingReach the basket you set and checkout drops the shipping.
Add it for me
Verified by checkout
Fourteen more run on trust — TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, a Google review, a share, a newsletter sign-up, an account, or a link of your own. You price each one, and the campaign caps the stack.
The full list
Twenty ways, two kinds
Fourteen run on trust and say so. Six are basket goals that Shopify's checkout verifies for real before any discount applies.
Follow us on Instagram
3% by default
Follow us on TikTok
3% by default
Subscribe on YouTube
3% by default
Join our WhatsApp channel
3% by default
Like our Facebook page
3% by default
Follow us on LinkedIn
3% by default
Follow us on X
2% by default
Follow us on Pinterest
2% by default
Leave us a Google review
5% by default
Join our newsletter
5%, email captured
Get our texts
5%, phone captured
Share this product
2% by default
Create an account
3% by default
Visit our page
Your own link, 2%
Verified by checkout
Take two
Buy two, the second is discounted
Pair it with…
Add a companion product
Gift with purchase
A chosen product, free
Fill the basket
Reach a spend threshold
Any three
Any three items in the cart
Shipping's on us
Free shipping, unlocked
Setting the numbers
How to price a favour
Would you give it away to anyone who asked?
That is the test. If the answer is yes, the price is right, and it does not much matter whether every shopper genuinely did the thing. If a reward only makes sense provided they really followed you, it is priced too high for something granted on trust.
- Follows and likes: 2–3%, low effort and low commitment
- Newsletter or SMS: 5%, they are handing you a contact detail
- A review: 5%, high effort and it works on every future visitor
- Basket goals: price from the arithmetic — the order grows too
The long version, with the reasoning, is in what is a follow actually worth.
Make the discount buy something back
Every plan starts with a 7-day free trial and carries the whole product. See them on the pricing page.
Add to Shopify →Questions
Good to know
What does earn-your-discount mean?
Instead of handing every shopper the same coupon, the discount is attached to something the shopper does for the store: a follow, a subscribe, a review, a share, a newsletter or SMS sign-up, or a basket goal like adding a second item. You price each one, so the discount buys something back.
How is that different from a normal discount popup?
A flat coupon pays the shoppers who were already buying and teaches everyone else to wait for the next code. An earned discount goes only to shoppers willing to do something for it, and you know exactly what you bought with it.
Do you verify that the shopper did the thing?
For basket goals, yes — Shopify's own checkout verifies them before the discount applies. For social actions, no, and the widget says so out loud: no platform lets an app confirm a follow or a like. Price those as a thank-you you would happily give anyone who asks, and the campaign cap limits the worst case.
What is a sensible reward for a follow?
Two or three percent is a common starting point, five for a newsletter or SMS sign-up because the shopper is handing over a contact detail, and five for a review because it is high effort and works on every future visitor. These are defaults you edit.
What stops a shopper claiming everything?
A cap on the stack. Rewards add up only to the maximum you set for the campaign — 20% of list by default — and nothing is ever priced below 5% of list. The campaign wizard shows the worst case in money before you can set it live.
Does the shopper have to give an email to take part?
No, and that matters legally as well as commercially. Marketing opt-in is unbundled: the discount mechanic works in full without it, so a shopper who declines still gets to earn a discount other ways. Nothing is pre-ticked, and the decline option carries the same visual weight as accept.